Making the weird look simple

March 27, 2014

In business, the best way to succeed creatively is to turn an accepted practice on its head. When you look for and find holes in your own reasoning, you then pursue the opposite approach. You have to ignore the "it has always been done like this" way of thinking. It is THEN that you will truly create. After all, it is impossible to create from within someone else's mind. Create. Don't copy.

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